NOTCO

NotCo (a plant-based food co.) is planning to launch NotHangover, a probiotic shot that breaks down the byproduct of alcohol responsible for making you feel rough after a night of drinking. Developed using AI technology, the product’s effects last for 18 hours in your system and are proven to reduce your hangover by at least 70%.

INSIGHT: REDUCING A HANGOVER BY 70% IS A DREAM COME TRUE. WHAT ELSE DO WE WISH WE COULD REDUCE BY 70%?

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